Introducing the VIP Pass
Friday, April 4, 2014

New Zoo adventures and amenities will be available via smartphone this spring 
Spring makes its debut with the launch of exciting new visitor opportunities at Zoo Atlanta. Beginning April 7, 2014, exclusive a la carte experiences and conveniences will be at guests’ fingertips with just a few clicks on a smartphone with the all-new VIP Pass. The mobile upgrade platform was designed by fan experience technology company, Experience ( 
For the first time, Android and iPhone users will be able to personalize their Zoo visit by adding special tours, behind-the-scenes encounters or amenity reservations from their handheld devices. VIP Pass options will include Elephant and Lemur Wild Encounters; advance stroller or scooter reservations; lunch with a Zoo Atlanta All-Star; or a pre-paid Plush to Go from the Zoo Atlanta Trading Company Gift Shop. Two more options, a personal guided tour and the Skulls and Bones Galore Tour, will be available beginning April 14. Opportunities will vary daily and are likely to expand over time. 
“Innovation is a huge part of our culture and our business here at the Zoo. We’re proud to embrace and encourage new ideas, particularly those representing the amazing local entrepreneurial spirit of our own city and community, to make every Zoo visit a unique experience, whether it’s a guest’s first visit or a Member’s hundredth visit,” said Raymond B. King, President and CEO of Zoo Atlanta. “We’re also excited about helping our Members and guests save time and enjoy greater convenience so that they can focus more on enjoying the many things to see and do at the Zoo.” 
Tripp Rackley, Chairman of Experience noted, “Whether it’s skipping the long lines to the famous giant panda exhibit or having lunch with an animal keeper, Zoo Atlanta visitors of all ages will be able to use Experience’s mobile technology to tailor their trip to the Zoo and make extra special memories with family or friends. As a longtime patron of Zoo Atlanta, I am personally looking forward to visiting with my family to take advantage of these unique experiences.”
Visit to learn more about reserving an experience. Experiences may be booked in advance or on site, pending availability.