Zoo Atlanta wins two AMY Awards
Friday, March 12, 2010
Give So They Stay campaign awarded for excellence in marketing
ATLANTA – March 12, 2010 – Zoo Atlanta has been honored with two Atlanta Marketer of the Year (AMY) Awards for the Give So They Stay campaign. Presented by the Atlanta Chapter of the American Marketing Association, the AMY Awards recognize excellence and outstanding performance in results-driven marketing programs.
Zoo Atlanta was a finalist in two categories, General Advertising and Integrated PR Campaign, and won both honors during an awards gala hosted on Thursday, March 11, at the Fox Theatre. Entries were judged on program strategy; tactical execution; creative artwork and video; audience impact and achievement of quantifiable results.
“Zoo Atlanta is delighted to have been recognized by the AMY Awards,” said Marcus E. Margerum, Vice President of Marketing and Sales. “Give So They Stay was a great example of a team effort between Zoo Atlanta’s Marketing and Public Relations and Communications divisions, and these awards exemplify the hard work and commitment that made the campaign so successful.”
Launched by Zoo Atlanta officials in June 2009, Give So They Stay ultimately raised over $400,000 in support of keeping giant pandas in Atlanta. The campaign, managed in part through creative collaborations with TG Madison and media partner WXIA-11Alive, generated an overwhelming amount of local, national and international interest in the Zoo’s giant panda program.
